000			02770cam a22003498i 4500
001			22949520
003			OSt
005			20241120140349.0
008			230131s2023 nyua 001 0 eng
010			_a 2023004284
020			_a9780231196109 _q(hardback)
040			_aDLC _beng _erda _cIIMV _dDLC
042			_apcc
050	0	0	_aGV716 _b.M86 2023
082	0	0	_a796.068 _223/eng/20230206
100	1		_aMumford, Christopher, _eauthor. _933576
245	1	0	_aSports entrepreneurship : _bbeyond the big leagues / _cChristopher Mumford.
264		1	_aNew York, N.Y. : _bColumbia University Press, _c[2023]
300			_axiii, 196 pages : _billustrations ; _c24 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
505	0		_aIntroduction -- Analytics -- Betting/fantasy -- eSports -- Youth sports -- Fitness -- Fan experience -- Discover -- Ideate -- Validate -- Accelerate -- Final thoughts.
520			_a"Now is the best time in human history to launch a sports startup. Many opportunities will be created given the combination of disruptive technologies, segmentation of entertainment and the low cost of starting businesses. While there are clear distribution channels to the fast growing entrepreneurship minors across campuses, this book is aimed at practitioners and mainstream audiences; most current books on sports entrepreneurship fall firmly into the academic textbook category. The Big Six Sports - NFL, NCAA, NBA, MLS, MLB and NHL - have limited startup opportunities, unless one has an extra $250 million in the bank. However, fields such as eSports, analytics, personal performance, and youth sports have more flexibility. The book explores entrepreneurship opportunities in seven such areas. In addition, it introduces a process to map out the reader's interests and goals, recognize opportunities, validate with users and accelerate growth. The DIVA process - Discover, Ideate, Validate, Accelerate - is a step-by-step approach for readers to turn ideas into enterprises. The author also draws on his own background as an initially-reluctant entrepreneur, sharing stories of his own sports startups and provides advice based on those experiences"-- _cProvided by publisher.
650		0	_aSports _xEconomic aspects. _933574
650		0	_aSports administration. _933577
650		0	_aEntrepreneurship.
776	0	8	_iOnline version: _aMumford, Christopher, _tSports entrepreneurship _dNew York, N.Y. : Columbia University Press, 2023. _z9780231196109 _w(DLC) 2023004285
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999			_c6325 _d6325