000
00312nam a2200121Ia 4500
008
250327s9999 xx 000 0 und d
020
_a
9788126577125
082
_b
AAK
_a
CQR
100
_a
AAKER,A.DAVID; KUMAR,V;LEONE,P.ROBERT; DAY,S.GEORGE
_9
34468
245
0
_a
MARKETING RESEARCH
260
_b
WILEY
942
_c
BK
999
_c
7262
_d
7262