| 000 | 01461cam a2200409 i 4500 | ||
|---|---|---|---|
| 001 | 22683295 | ||
| 003 | OSt | ||
| 005 | 20260616160239.0 | ||
| 008 | 220707s2022 ii a b 000 0 eng | ||
| 010 | _a 2022328753 | ||
| 020 |
_a9780143452614 _q(paperback) |
||
| 025 | _aI-E-2022328753; 80-91 | ||
| 035 | _a22683295 | ||
| 037 | _bLibrary of Congress -- New Delhi Overseas Office | ||
| 040 |
_aDLC _beng _erda _cDLC _dDLC |
||
| 042 |
_alcode _apcc |
||
| 050 | 0 | 0 |
_a153.85 SAH _b.S24 2022 |
| 082 | _a153.85 SAH | ||
| 100 | 1 |
_aSahay, Arvind, _eauthor. _935977 |
|
| 245 | 1 | 0 |
_aBrands & the brain : _bhow to use neuroscience to create impactful brands / _cArvind Sahay. |
| 246 | 3 | _aBrands and the brain | |
| 264 | 1 |
_aGurugram : _bPenguin Business, an imprint of Penguin Random House, _c2022. |
|
| 300 |
_aviii, 352 pages : _billustrations (black and white) ; _c20 cm. |
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| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
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| 338 |
_avolume _bnc _2rdacarrier |
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| 490 | 0 | _aIIM Ahmedabad business books | |
| 504 | _aIncludes bibliographical references (pages 316-352). | ||
| 530 | _aAlso available as an e-book. | ||
| 650 | 0 |
_aNeuromarketing. _932919 |
|
| 650 | 0 | _aProduct management. | |
| 650 | 0 | _aConsumers' preferences. | |
| 650 | 0 | _aDecision making. | |
| 906 |
_a7 _bcbc _corigode _d3 _encip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cBK |
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| 999 |
_c8819 _d8819 |
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