| 000 | 00857nam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | vtls000156571 | ||
| 003 | IIMBL | ||
| 005 | 20180822140419.0 | ||
| 008 | 170605t2016 njuao 00 eng | ||
| 020 | _a9781944659011 (pbk) | ||
| 039 | 9 |
_a201706191504 _bnavnath _y201706051255 _zindu |
|
| 082 | 0 | 0 |
_a658.8 _bWIR |
| 100 | 1 | _aWirtz, Jochen | |
| 245 | 1 |
_aServices marketing: _bpeople, technology, strategy / _cby Jochen Wirtz, Christopher Lovelock. |
|
| 250 | _a8th ed. | ||
| 260 |
_aNew Jersey: _bWorld Scientific, _c2016. |
||
| 300 | _axvii, 783 pages | ||
| 650 | 0 | _aService industries -- Marketing. | |
| 650 | 0 | _aCustomer services--Marketing. | |
| 700 | 1 | _aLovelock, Christopher | |
| 949 |
_AVIRTUAITEM _D30000 _G30000 _X1000 _6000475 _s2830:20170619 |
||
| 999 |
_aVIRTUA4 _c944 _d944 |
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