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| 003 | IIMBL | ||
| 005 | 20180822140503.0 | ||
| 008 | 170803t2016 ii a 001 eng | ||
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_a9789332557185 (pbk) _cINR 959/- |
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_a201708031706 _bnavnath _y201708031649 _znavnath |
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_a658.8 _bKOT |
| 100 | 1 | _aKotler, Philip | |
| 245 | 1 |
_aMarketing management / _cby Philip Kotler and Kevin Lane Keller |
|
| 250 | _a15th ed. | ||
| 260 |
_aNoida, India : _bPearson, _c2016. |
||
| 300 | _axxvi, 756 pages + Glossary pages | ||
| 650 | 4 | _aMarketing management | |
| 700 | 1 | _aKeller, Kevin Lane | |
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