The curious marketer: (Record no. 928)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01829nam a2200229 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000156453 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IIMBL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180822140405.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170421t2017 ii 000 0 eng |
| 020 00 - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978067089758 |
| Terms of availability | INR 599/- |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201705061557 |
| Level of effort used to assign nonsubject heading access points | navnath |
| Level of effort used to assign subject headings | 201704211725 |
| Level of effort used to assign classification | Indu |
| -- | 201704211658 |
| -- | indu |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | BHA |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bhat, Harish |
| 245 14 - TITLE STATEMENT | |
| Title | The curious marketer: |
| Remainder of title | expeditions in branding and consumer behaviour/ |
| Statement of responsibility, etc. | by Harish Bhat |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Gurgaon: |
| Name of publisher, distributor, etc. | Penguin Eandom House, |
| Date of publication, distribution, etc. | 2017. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi, 322 pages |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Out of curiosity comes everything' - Steve JobsFrom Apple to Tata Tea, many leading brands have their roots in curiosity. The desire to know more often leads to new ideas and new |
| -- | perspectives; for a marketer, curiosity shapes the way one looks at products and their branding in innovative ways. In his new book, Harish Bhat brings his expertise on branding, communication and consumer insights to bear on a rapidly developing consumer-facing arena, exploring more than fifty products, places, people, books and publicity campaigns that excite him as a marketer. From brand marketing using aliens and flying saucers to going big with a delicious local product (banana chips or coconut water), from the interesting concept behind multicoloured socks to the metamorphosis of the Diwali shopper, Bhat touches on fascinating areas that marketers are targeting today.Immensely topical, this is a pleasurable read that will be of great interest to general readers, as well as students and professionals who work in the exciting area of marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| -- | VIRTUAITEM |
| -- | 30000 |
| -- | 30000 |
| -- | 1000 |
| 6 | 000452 |
| s | 2830:20170506 |
| Date last seen | Total Checkouts | Total Renewals | Full call number | Barcode | Date last checked out | Cost, replacement price | Price effective from | Koha item type | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Withdrawn status | Home library | Current library | Date acquired |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 03/05/2025 | 8 | 2 | 658.827 BHA | 000452 | 06/13/2024 | 599.00 | 08/22/2018 | Book | Dewey Decimal Classification | Indian Institute of Management Visakhapatnam | Indian Institute of Management Visakhapatnam | 08/22/2018 |