Etzel, Michael J. <br/><br/>
Marketing / 
Michael J Etzel, Bruce J Walker and William J. Stanton. 
 - 13th ed. 
 - New Delhi:  Tata Mcgraw Hill,  c2004. 
 - xxi, 650, 56 p.:  col. ill. 
<br/><br/>Includes bibliographic references and index. 
<br/><br/><label>ISBN: </label>9780070590229 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8  / ETZ