02458cam a22003858i 4500 21542752 OSt 20241015111438.0 200527s2021 nju 001 0 eng 2020022830 9781119660873 (hardback) 9781119660910 (adobe pdf) 9781119660927 (epub) DLC eng rda IIMV pcc HF5415.153 .O47 2021 658.575 23 Olson, Todd, 1975- author. 33536 The product-led organization : drive growth by putting product at the center of your customer experience / Todd Olson. 2008 Hoboken, New Jersey : John Wiley & Sons, Inc., [2021] 235 pages; 27 cm. text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes index. "A product used to be one part of the customer experience, but for digital enterprises, the product *is* the experience. Product is the new competitive battlefield. Business models increasingly rely on inbound demand and self-service evaluation, which makes the initial product experience key to customer acquisition. This book explains how Product Teams can design a great experience into the product itself. Aspects of sales, marketing, service, support and education--these touchpoints must now converge inside the product. The problem is, much of the software available today doesn't measure up. The result? Users turn up their noses, opting for more elegant and intuitive alternatives, and rejecting or ignoring more than 80 percent of software features. Pendo was the first SaaS company to make software for product managers. They have been committed to equipping and serving product teams with information, thought leadership and best practices since 2013. Their goal has always been to help these product leaders do their jobs better and to advocate for their roles/careers"-- Provided by publisher. New products. Product design. 33537 Consumer behavior. Online version: Olson, Todd, 1975- The product-led organization Hoboken, New Jersey : John Wiley & Sons, Inc., [2021] 9781119660910 (DLC) 2020022831 7 cbc orignew 1 ecip 20 y-gencatlg ddc BK 0 0 ddc 0 0 IIMV IIMV 2024-10-15 1 658.5 OLS 002002 2025-06-26 11:43:24 2025-06-12 2931.26 2024-10-15 BK 6309 6309