Belch, George E <br/><br/>
Advertising and promotion:  An integrated marketing communications perspective 
by George E Belch 
 - India:  McGraw Hill Education (India) Private Limited,  2022. 
 - xxxi; 711p.  28cm. 
<br/><br/><label>ISBN: </label>9789354600807 
<br/><br/><label>Dewey Class. No.: </label>659.1  / BEL