TY  - BOOK
AU  - Belch, George E
AU  - Michael A Belch
AU  - Keyoor Purani
TI  - Advertising and promotion: An integrated marketing communications perspective
SN  - 9789354600807
U1  - 659.1 
PY  - 2022///
CY  - India
PB  - McGraw Hill Education (India) Private Limited
ER  -