00309nam a2200121Ia 4500008004100000020001600041082001500057100003800072245002300110260002200133260000900155650002300164261001s9999    xx            000 0 und d  a9.78813E+12  a658.83 CAR  aCarl McDaniel Jr. and Roger Gates 0aMarketing Research  bJohn Wiley & Sons  c2018  aMarketing Research