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1.
Brands & the brain : how to use neuroscience to create impactful brands / Arvind Sahay. by Series: IIM Ahmedabad business books
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Gurugram : Penguin Business, an imprint of Penguin Random House, 2022
Other title:
  • Brands and the brain
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.827 SAH.

2.
Human Edge in the AI Age: Eight Timeless Mantras for Success | By the Bestselling Author of Winning in the Digital Age and Mastering the Data Paradox English by
Edition: 1st
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Penguin Business 28 July 2025
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 004 SET.

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