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1.
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The marketing whitebook, 2009-2010 : marketers essential handbook / edited by Fehangir S Pocha. by
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi : Businessworld, 2009
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 BUS.

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2.
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Marketing whitebook 2012-2013 : one-stop guide for marketersMarketers essential handbook / edited by Fehangir S Pocha. by
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi : Businessworld, 2012
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 BUS.

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Managing reality : selected case studies / [Edited by] Prosenjit Datta by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Businessworld, 2005
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658 DAT.

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Marketing whitebook 2016-17 : game changers of marketing / edited by Annurag Batra. by
Material type: Text Text; Format: print
Publication details: New Delhi : Businessworld, [2016]
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 BUS.

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5.
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The Marketing White Book 2011-2012 by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Businessworld ; 2011
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 DAT.

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