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1.
Marketing strategy & management / Michael J. Baker. by
Edition: 5th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: New York, NY : Palgrave macmillan, c2014
Other title:
  • Marketing strategy and management
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.802 BAK.

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2.
The entrepreneurial paradox : examining the interplay between entrepreneurial and management thinking / Lianne Taylor. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London, United Kingdom : Palgrave Macmillan, [2017]Copyright date: ©2017
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.11 TAY.

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