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1.
Building brands in Asia: from the inside out / by Tim Andrews and Wilson Chew. by
Material type: Text Text; Format: print
Publication details: London: Routledge, 2017
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (2)Call number: 658.827 AND, ...

2.
The art of digital marketing: the definitive guide to creating strategic, targeted and measurable online campaigns/ by Ian Dodson. by
Material type: Text Text; Format: print
Publication details: New Delhi: Wiley, 2017
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.872 DOD.

3.
30 second thrillers: tales that tell the stories behind the ads we love / by K. V. Sridhar. by
Material type: Text Text; Format: print
Publication details: New Delhi: Bloomsbury, 2017
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 659.1 SRI.

4.
Reviving and accelerating India's exports : policy issues and suggestions / by Dr. H. A. C. Prasad by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Ministry of Finance, Government of India, 2017
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 382.954 GOI.

5.
Marketing in the boardroom: winning the hearts and minds of the board by Ruth Saunders. by
Publication details: Routledge 2017
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 SAU.

6.
Brand vs. wild : building resilient brands for harsh business environments / by Jonathan David Lewis. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York, NY : bibliomotion inc., 2017
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.827 DAV.

7.
Qualitative consumer and marketing research / by Russell Belk, Eileen Fischer and Robert V. Kozinets. by
Publication details: Los Angeles Sage 2017
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.83 BEL.

8.
Entrepreneurial Marketing: An Effectual Approach by Edwin J. Nijssen by
Edition: 2 nd
Publication details: New York Routledge 2017
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 NIJ.

9.
Research handbook of innovation and creativity for marketing management / edited by Eric Shiu Department of Marketing, University of Birmingham, UK. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Cheltenham, UK : Edward Elgar Publishing, [2017]Copyright date: ©2017
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.802 SHI.

10.
Marketing : theory, evidence, practice / Byron Sharp. by
Edition: Second edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: South Melbourne, Victoria, Australia : Oxford University Press, 2017
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8.

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