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	1.	Marketing strategy & management / Michael J. Baker. by Baker, Michael John Edition: 5th ed. Material type: Text; Literary form: Not fiction Publication details: New York, NY : Palgrave macmillan, c2014 Other title: Marketing strategy and management Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.802 BAK. Place hold Add to cart (remove)
	2.	Integrated marketing communications: A Global brand-driven approach by Philip J. Kitchen by Marwa E. Tourky Integrated Marketing Communication Graduate Program Material type: Continuing resource; Format: print Publication details: Switzerland: Palgrave Macmillan, 2022 Other title: Integrated marketing communication Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.802 KIT. Place hold Add to cart (remove)

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