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1.
Marketing strategy & management / Michael J. Baker. by
Edition: 5th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: New York, NY : Palgrave macmillan, c2014
Other title:
  • Marketing strategy and management
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.802 BAK.

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2.
A course in behavioral economics / Erik Angner. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2012
Online resources:
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 330 ANG.

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3.
Japanese Global Strategy : Overseas Operations and Global Marketing / by Katsuo Yamazaki. by
Edition: 1st ed. 2019.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2019
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.802 YAM.

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4.
Entrepreneurial marketing : sustaining growth in all organisations / Ian Chaston. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York : Palgrave Macmillan, 2015
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 CHA.

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