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| 003 | IIMBL | ||
| 005 | 20180822135738.0 | ||
| 008 | 150916s2013 ii 000 0 eng d | ||
| 020 |
_a9781259026812 _cRs. 695.00 |
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_a201608241614 _brajesha _c201512031718 _dVishal _c201512031706 _dVishal _c201509161339 _dreena _y201509161132 _zmihir |
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| 082 |
_a658.8 _bZEI |
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| 100 | 1 | _aZeithaml, Valarie A | |
| 245 | 1 | 0 |
_aServices marketing : _bintegrating customer focus across the firm / _cby Valarie A Zeithaml ...[et al.]. |
| 250 | _a6th ed. | ||
| 260 |
_aNew Delhi: _bTata Mcgraw Hill, _c2013. |
||
| 650 | 0 | _aMarketing | |
| 650 | 0 | _aService industries | |
| 650 | 0 | _aCustomer services | |
| 700 | 1 | _aBitner, Mary Jo | |
| 700 | 1 | _aGremler, Dwayne D | |
| 700 | 1 | _aPandit, Ajay | |
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