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008 181229s2019 xxk|||| o |||| 0|eng
010 _a 2019736358
020 _a9781137497369
024 7 _a10.1057/978-1-137-49738-3
_2doi
035 _a(DE-He213)978-1-137-49738-3
040 _aDLC
_beng
_epn
_erda
_cIIMV
072 7 _aBUS035000
_2bisacsh
072 7 _aKJK
_2bicssc
072 7 _aKJK
_2thema
082 0 4 _a338.7095
_223
_bYAM
100 1 _aYamazaki, Katsuo.
_eauthor.
_932106
245 1 0 _aJapanese Global Strategy :
_bOverseas Operations and Global Marketing /
_cby Katsuo Yamazaki.
250 _a1st ed. 2019.
264 1 _aLondon :
_bPalgrave Macmillan UK :
_bImprint: Palgrave Macmillan,
_c2019.
300 _a1 online resource (XVI, 184 pages 6 illustrations)
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
505 0 _a1. Introduction -- 2. The Process of 'Monozukuri' in Global Business Environments -- 3. Hybrid Theory and Japanese Global Management -- 4. Case Studies on Japanese MNEs: Global Strategy -- 5. Prospective Global Markets -- 6. Golden Rules in Global Corporate Strategy.
520 _aThis book examines the global corporate strategy of Japanese multi-national enterprises (MNEs) and analyses their position in today's business environment. Focusing in particular upon Indonesia, Kenya, Nigeria, South Africa, Sri Lanka and Vietnam, Japanese Global Strategy presents nine empirical case studies on companies including Denso, Furukawa Electric and Yamaha Motor. Based on questionnaires and interviews with senior managers, this book applies the hybrid theories of application and adaptation to each company's corporate strategy. By delving into the historical reasons behind investing in strategy, the author asserts that MNEs should be a priory for Asian markets, making this an invaluable read for anyone researching international business and Asian business more specifically.
588 _aDescription based on publisher-supplied MARC data.
650 0 _aAsia-Economic conditions.
_932107
650 0 _aInternational business enterprises.
_932108
650 0 _aLeadership.
_932109
650 1 4 _aAsian Business.
_0http://scigraph.springernature.com/things/product-market-codes/525020
_932110
650 2 4 _aAsian Economics.
_0http://scigraph.springernature.com/things/product-market-codes/W45010
_932111
650 2 4 _aBusiness Strategy/Leadership.
_0http://scigraph.springernature.com/things/product-market-codes/515010
_932112
776 0 8 _iPrint version:
_tJapanese global strategy
_z9781137497369
_w(DLC) 2018952364
776 0 8 _iPrinted edition:
_z9781137497369
776 0 8 _iPrinted edition:
_z9781349698004
776 0 8 _iPrinted edition:
_z9781349698011
906 _a0
_bibc
_corigres
_du
_encip
_f20
_gy-gencatlg
942 _2ddc
_cBK
999 _c5855
_d5855