| 000 | 02458cam a22003858i 4500 | ||
|---|---|---|---|
| 001 | 21542752 | ||
| 003 | OSt | ||
| 005 | 20241015111438.0 | ||
| 008 | 200527s2021 nju 001 0 eng | ||
| 010 | _a 2020022830 | ||
| 020 |
_a9781119660873 _q(hardback) |
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| 020 |
_z9781119660910 _q(adobe pdf) |
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| 020 |
_z9781119660927 _q(epub) |
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| 040 |
_aDLC _beng _erda _cIIMV |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.153 _b.O47 2021 |
| 082 | 0 | 0 |
_a658.575 _223 |
| 100 | 1 |
_aOlson, Todd, _d1975- _eauthor. _933536 |
|
| 245 | 1 | 4 |
_aThe product-led organization : _bdrive growth by putting product at the center of your customer experience / _cTodd Olson. |
| 263 | _a2008 | ||
| 264 | 1 |
_aHoboken, New Jersey : _bJohn Wiley & Sons, Inc., _c[2021] |
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| 300 |
_a235 pages; _c27 cm. |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_aunmediated _bn _2rdamedia |
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| 338 |
_avolume _bnc _2rdacarrier |
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| 500 | _aIncludes index. | ||
| 520 |
_a"A product used to be one part of the customer experience, but for digital enterprises, the product *is* the experience. Product is the new competitive battlefield. Business models increasingly rely on inbound demand and self-service evaluation, which makes the initial product experience key to customer acquisition. This book explains how Product Teams can design a great experience into the product itself. Aspects of sales, marketing, service, support and education--these touchpoints must now converge inside the product. The problem is, much of the software available today doesn't measure up. The result? Users turn up their noses, opting for more elegant and intuitive alternatives, and rejecting or ignoring more than 80 percent of software features. Pendo was the first SaaS company to make software for product managers. They have been committed to equipping and serving product teams with information, thought leadership and best practices since 2013. Their goal has always been to help these product leaders do their jobs better and to advocate for their roles/careers"-- _cProvided by publisher. |
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| 650 | 0 | _aNew products. | |
| 650 | 0 |
_aProduct design. _933537 |
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| 650 | 0 | _aConsumer behavior. | |
| 776 | 0 | 8 |
_iOnline version: _aOlson, Todd, 1975- _tThe product-led organization _dHoboken, New Jersey : John Wiley & Sons, Inc., [2021] _z9781119660910 _w(DLC) 2020022831 |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cBK |
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| 999 |
_c6309 _d6309 |
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