| 000 | 01238cam a2200337 i 4500 | ||
|---|---|---|---|
| 001 | 18278728 | ||
| 003 | OSt | ||
| 005 | 20250409114319.0 | ||
| 008 | 140825s2015 maua b 001 0 eng | ||
| 010 | _a 2014032847 | ||
| 020 | _a9781625274496 (alk. paper) | ||
| 040 |
_aDLC _beng _cIIMV _erda _dDLC |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.153 _b.K53 2015 |
| 082 | 0 | 0 |
_a658.8/02 _223 |
| 100 | 1 |
_aKim, W. Chan. _934653 |
|
| 245 | 1 | 0 |
_aBlue ocean strategy : _bhow to create uncontested market space and make the competition irrelevant / _cW. Chan Kim, Renée Mauborgne. |
| 250 | _aExpanded edition. | ||
| 264 | 1 |
_aBoston, Massachusetts : _bHarvard Business Review Press, _c[2015] |
|
| 300 |
_axxviii, 287 pages : _billustrations ; _c25 cm |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_aunmediated _bn _2rdamedia |
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| 338 |
_avolume _bnc _2rdacarrier |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aNew products. | |
| 650 | 0 |
_aMarket segmentation. _934654 |
|
| 700 | 1 |
_aMauborgne, Renée. _934655 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cBK |
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| 999 |
_c7453 _d7453 |
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