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| 005 | 20180822140405.0 | ||
| 008 | 170421t2017 ii 000 0 eng | ||
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_a201705061557 _bnavnath _c201704211725 _dIndu _y201704211658 _zindu |
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_a658.827 _bBHA |
| 100 | 1 | _aBhat, Harish | |
| 245 | 1 | 4 |
_aThe curious marketer: _bexpeditions in branding and consumer behaviour/ _cby Harish Bhat |
| 260 |
_aGurgaon: _bPenguin Eandom House, _c2017. |
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| 300 | _axxvi, 322 pages | ||
| 520 |
_aOut of curiosity comes everything' - Steve JobsFrom Apple to Tata Tea, many leading brands have their roots in curiosity. The desire to know more often leads to new ideas and new _aperspectives; for a marketer, curiosity shapes the way one looks at products and their branding in innovative ways. In his new book, Harish Bhat brings his expertise on branding, communication and consumer insights to bear on a rapidly developing consumer-facing arena, exploring more than fifty products, places, people, books and publicity campaigns that excite him as a marketer. From brand marketing using aliens and flying saucers to going big with a delicious local product (banana chips or coconut water), from the interesting concept behind multicoloured socks to the metamorphosis of the Diwali shopper, Bhat touches on fascinating areas that marketers are targeting today.Immensely topical, this is a pleasurable read that will be of great interest to general readers, as well as students and professionals who work in the exciting area of marketing. |
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| 650 | 0 | _aBranding | |
| 650 | 0 | _aBrand name products | |
| 949 |
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