Hegarty on advertising:

Hegarty, John

Hegarty on advertising: turning intelligence into magic/ by John Hegarty. - New York : Thames & Hudson Ltd., ©2011 - 224 pages : illustrations (some color) ; 24 cm

Contains over four decades of wisdom and insight from the man who put Nick Kamen into a laundrette for Levi Strauss and gave Audi the immortal Vorsprung durch Technik, amongst many, many other highly successful campaigns for major brands. This title provides advice on the elements of advertising, from pitching to the effects of new technology.

9780500515563 INR 1982/-

Hegarty, John, 1944-

Advertising agencies ----Management
Advertising executives

659.1092 / HEG

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