Hegarty on advertising: (Record no. 1044)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01259nam a2200253 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000158163 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IIMBL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180822140538.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 171003t2011 nyuo 001 deng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780500515563 |
| Terms of availability | INR 1982/- |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201711251028 |
| Level of effort used to assign nonsubject heading access points | navnath |
| -- | 201710031810 |
| -- | navnath |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1092 |
| Item number | HEG |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hegarty, John |
| 245 1# - TITLE STATEMENT | |
| Title | Hegarty on advertising: |
| Remainder of title | turning intelligence into magic/ |
| Statement of responsibility, etc. | by John Hegarty. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | Thames & Hudson Ltd., |
| Date of publication, distribution, etc. | ©2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 224 pages : |
| Other physical details | illustrations (some color) ; |
| Dimensions | 24 cm |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Contains over four decades of wisdom and insight from the man who put Nick Kamen into a laundrette for Levi Strauss and gave Audi the immortal Vorsprung durch Technik, amongst many, many other highly successful campaigns for major brands. This title provides advice on the elements of advertising, from pitching to the effects of new technology. |
| 600 1# - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hegarty, John, |
| Dates associated with a name | 1944- |
| 650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising agencies -- |
| General subdivision | Management |
| 650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising executives |
| 650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| -- | VIRTUAITEM |
| -- | 30000 |
| -- | 30000 |
| -- | 1000 |
| 6 | 000575 |
| s | 2830:20171124 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Indian Institute of Management Visakhapatnam | Indian Institute of Management Visakhapatnam | 08/22/2018 | 1487.02 | 1 | 1 | 659.1092 HEG | 000575 | 12/08/2018 | 09/11/2018 | 1982.00 | 08/22/2018 | Book |