Hegarty on advertising: (Record no. 1044)

MARC details
000 -LEADER
fixed length control field 01259nam a2200253 a 4500
001 - CONTROL NUMBER
control field vtls000158163
003 - CONTROL NUMBER IDENTIFIER
control field IIMBL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180822140538.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 171003t2011 nyuo 001 deng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780500515563
Terms of availability INR 1982/-
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201711251028
Level of effort used to assign nonsubject heading access points navnath
-- 201710031810
-- navnath
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1092
Item number HEG
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Hegarty, John
245 1# - TITLE STATEMENT
Title Hegarty on advertising:
Remainder of title turning intelligence into magic/
Statement of responsibility, etc. by John Hegarty.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. Thames & Hudson Ltd.,
Date of publication, distribution, etc. ©2011
300 ## - PHYSICAL DESCRIPTION
Extent 224 pages :
Other physical details illustrations (some color) ;
Dimensions 24 cm
520 ## - SUMMARY, ETC.
Summary, etc. Contains over four decades of wisdom and insight from the man who put Nick Kamen into a laundrette for Levi Strauss and gave Audi the immortal Vorsprung durch Technik, amongst many, many other highly successful campaigns for major brands. This title provides advice on the elements of advertising, from pitching to the effects of new technology.
600 1# - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Hegarty, John,
Dates associated with a name 1944-
650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising agencies --
General subdivision Management
650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising executives
650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
949 ## - LOCAL PROCESSING INFORMATION (OCLC)
-- VIRTUAITEM
-- 30000
-- 30000
-- 1000
6 000575
s 2830:20171124
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Indian Institute of Management Visakhapatnam Indian Institute of Management Visakhapatnam 08/22/2018 1 1 659.1092 HEG 000575 12/08/2018 09/11/2018 1982.00 08/22/2018 Book

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