Advertising and promotion:
Belch, George E.
Advertising and promotion: an integrated marketing communication perspective / by George E. Belch, Michael A. Belch and Keyoor Purani. - 9th ed. - New Delhi: McGraw Hill Education India Pvt. Ltd. 2015. - xliii, 1016 pages
9781259026850 (pbk) INR 725.00
Sales promotion
Advertising
Communication in marketing
659.1 / BEL
Advertising and promotion: an integrated marketing communication perspective / by George E. Belch, Michael A. Belch and Keyoor Purani. - 9th ed. - New Delhi: McGraw Hill Education India Pvt. Ltd. 2015. - xliii, 1016 pages
9781259026850 (pbk) INR 725.00
Sales promotion
Advertising
Communication in marketing
659.1 / BEL