Advertising and promotion: (Record no. 1082)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01053nam a2200277 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000158228 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IIMBL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180822140607.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 171014t2015 ii a 001 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781259026850 (pbk) |
| Terms of availability | INR 725.00 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201710141331 |
| Level of effort used to assign nonsubject heading access points | navnath |
| -- | 201710141310 |
| -- | navnath |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | BEL |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, George E. |
| 245 1# - TITLE STATEMENT | |
| Title | Advertising and promotion: |
| Remainder of title | an integrated marketing communication perspective / |
| Statement of responsibility, etc. | by George E. Belch, Michael A. Belch and Keyoor Purani. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi: |
| Name of publisher, distributor, etc. | McGraw Hill Education India Pvt. Ltd. |
| Date of publication, distribution, etc. | 2015. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xliii, 1016 pages |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sales promotion |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Belch, Michael A. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Purani, Keyoor |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| -- | VIRTUAITEM |
| -- | 30000 |
| -- | 30000 |
| -- | 1000 |
| 6 | 000553 |
| s | 2830:20171014 |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| -- | VIRTUAITEM |
| -- | 30000 |
| -- | 30000 |
| -- | 1000 |
| 6 | 000552 |
| s | 2830:20171014 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Checked out | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Indian Institute of Management Visakhapatnam | Indian Institute of Management Visakhapatnam | 08/22/2018 | 543.75 | 3 | 659.1 BEL | 000552 | 11/08/2023 | 11/08/2023 | 725.00 | 08/22/2018 | Book | |||||
| Indian Institute of Management Visakhapatnam - Andhra University | Indian Institute of Management Visakhapatnam - Andhra University | 08/22/2018 | 543.75 | 1 | 659.1 BEL | 000553 | 08/08/2021 | 07/09/2021 | 07/09/2021 | 725.00 | 08/22/2018 | Book |