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Positioning: The battle for your mind

Al Ries

Positioning: The battle for your mind by Al Ries, Jack Trout - Chennai McGraw Hill 2018 - XII, 246p. Illustrations: 21*18 cms.

ISBN: 9780070533752

Subjects--Topical Terms:
Positioning (Advertising)
BUSINESS & ECONOMICS -- Advertising & Promotion.

Dewey Class. No.: 659.111

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