Positioning: The battle for your mind (Record no. 1574)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00620 a2200205 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190102160235.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190102b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070533752 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | IIMV |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.111 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Al Ries |
| Relator term | Author |
| 9 (RLIN) | 786 |
| 245 ## - TITLE STATEMENT | |
| Title | Positioning: The battle for your mind |
| Statement of responsibility, etc. | by Al Ries, Jack Trout |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | McGraw Hill |
| Date of publication, distribution, etc. | 2018 |
| Place of publication, distribution, etc. | Chennai |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XII, 246p. |
| Other physical details | Illustrations: |
| Dimensions | 21*18 cms. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Positioning (Advertising) |
| 9 (RLIN) | 787 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BUSINESS & ECONOMICS -- Advertising & Promotion. |
| 9 (RLIN) | 788 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jack Trout |
| Relator term | Author |
| 9 (RLIN) | 789 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type | Total Renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | Indian Institute of Management Visakhapatnam | Indian Institute of Management Visakhapatnam | General Stacks | 01/02/2019 | 3 | 446.25 | 3 | 659.111 RIE | 001034 | 07/03/2023 | 06/20/2023 | 595.00 | 01/02/2019 | Book | 1 | ||||
| Dewey Decimal Classification | Non-fiction | Indian Institute of Management Visakhapatnam - Andhra University | Indian Institute of Management Visakhapatnam - Andhra University | General Stacks | 01/02/2019 | 3 | 446.25 | 3 | 659.111 RIE | 001033 | 01/08/2020 | 07/25/2019 | 595.00 | 01/02/2019 | Book |