Grand Brand Rajini:
Balasubramanian, P.C.
Grand Brand Rajini: Brand management the rajinikanth way/ by P.C. Balasubramanian and Ram N. Ramakrishna - New Delhi Rupa 2012 - 149pages: illustrations; 20 cms.
In today's cut-throat business arena, one of the cornerstones for the success of any organization or product is establishing itself as a brand an entity that is immedi- ately identified, trusted and respected. In Grand Brand Rajini, P. C. Balasubramanian and Ram N. Ramakrishnan use the superstar Rajinikanth as the ultimate example of a lasting brand. Analyzing the actor's career in the context of the trajectory of successful global brands, this is a unique take on the theories and practices of brand management that will help you boost your brand and take it to the next level.
9788129120595
Rajinikanth-Brand
658.827
Grand Brand Rajini: Brand management the rajinikanth way/ by P.C. Balasubramanian and Ram N. Ramakrishna - New Delhi Rupa 2012 - 149pages: illustrations; 20 cms.
In today's cut-throat business arena, one of the cornerstones for the success of any organization or product is establishing itself as a brand an entity that is immedi- ately identified, trusted and respected. In Grand Brand Rajini, P. C. Balasubramanian and Ram N. Ramakrishnan use the superstar Rajinikanth as the ultimate example of a lasting brand. Analyzing the actor's career in the context of the trajectory of successful global brands, this is a unique take on the theories and practices of brand management that will help you boost your brand and take it to the next level.
9788129120595
Rajinikanth-Brand
658.827