Grand Brand Rajini: (Record no. 1600)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01203 a2200205 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190206190329.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190206b ||||| |||| 00| 0 eng d |
| 020 0# - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788129120595 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | IIMV |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Balasubramanian, P.C. |
| Relator term | Author |
| 9 (RLIN) | 857 |
| 245 0# - TITLE STATEMENT | |
| Title | Grand Brand Rajini: |
| Remainder of title | Brand management the rajinikanth way/ |
| Statement of responsibility, etc. | by P.C. Balasubramanian and Ram N. Ramakrishna |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Rupa |
| Date of publication, distribution, etc. | 2012 |
| Place of publication, distribution, etc. | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 149pages: |
| Other physical details | illustrations; |
| Dimensions | 20 cms. |
| 520 3# - SUMMARY, ETC. | |
| Summary, etc. | In today's cut-throat business arena, one of the cornerstones for the success of any organization or product is establishing itself as a brand an entity that is immedi- ately identified, trusted and respected. In Grand Brand Rajini, P. C. Balasubramanian and Ram N. Ramakrishnan use the superstar Rajinikanth as the ultimate example of a lasting brand. Analyzing the actor's career in the context of the trajectory of successful global brands, this is a unique take on the theories and practices of brand management that will help you boost your brand and take it to the next level. |
| 650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Rajinikanth-Brand |
| 9 (RLIN) | 858 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ramakrishna, Ram N. |
| Relator term | Author |
| 9 (RLIN) | 859 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Indian Institute of Management Visakhapatnam | Indian Institute of Management Visakhapatnam | General Stacks | 02/05/2019 | 1 | 105.00 | 3 | 4 | 658.827 BAL | 001065 | 02/03/2021 | 03/16/2020 | 140.00 | 02/05/2019 | Book |