Transforming your go-to-market strategy:
Rangan, V Kasturi
Transforming your go-to-market strategy: The three disciplines of channel management / by V Kasturi Rangan, Marie Bell. - Boston: Harvard Business School, 2006. - 289p.
1591397669 9781591397663
Marketing channels, Management
Business logistics
Physical distribution of goods
658.87 / RAN
Transforming your go-to-market strategy: The three disciplines of channel management / by V Kasturi Rangan, Marie Bell. - Boston: Harvard Business School, 2006. - 289p.
1591397669 9781591397663
Marketing channels, Management
Business logistics
Physical distribution of goods
658.87 / RAN