Transforming your go-to-market strategy: (Record no. 247)

MARC details
000 -LEADER
fixed length control field 01026nam a22002891a 4500
001 - CONTROL NUMBER
control field vtls000121073
003 - CONTROL NUMBER IDENTIFIER
control field IIMBL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180822135411.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100616s2006 |r| ||110|eng||||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1591397669
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781591397663
035 ## - SYSTEM CONTROL NUMBER
System control number iimb120259
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201510281021
Level of effort used to assign nonsubject heading access points rajesha
Level of effort used to assign subject headings 201106180305
Level of effort used to assign classification VLOAD
-- 201006161303
-- VLOAD
040 ## - CATALOGING SOURCE
Original cataloging agency IIMB
082 1# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.87
Item number RAN
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Rangan, V Kasturi
245 10 - TITLE STATEMENT
Title Transforming your go-to-market strategy:
Remainder of title The three disciplines of channel management /
Statement of responsibility, etc. by V Kasturi Rangan, Marie Bell.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston:
Name of publisher, distributor, etc. Harvard Business School,
Date of publication, distribution, etc. 2006.
300 ## - PHYSICAL DESCRIPTION
Extent 289p.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing channels, Management
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business logistics
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Physical distribution of goods
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Bell, Marie
949 ## - LOCAL PROCESSING INFORMATION (OCLC)
-- VIRTUAITEM
-- 10000
-- 10000
-- 1000
6 71353
949 ## - LOCAL PROCESSING INFORMATION (OCLC)
-- VIRTUAITEM
-- 30000
-- 30000
-- 1000
6 000151
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type
        Indian Institute of Management Visakhapatnam Indian Institute of Management Visakhapatnam 08/22/2018 1312.50 4 2 658.87 RAN 000151 09/18/2022 03/04/2021 1750.00 08/22/2018 Book

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