How brands become icons:
Holt, Douglas B
How brands become icons: The principles of cultural branding / by Douglas B Holt. - Boston: Harvard Business School Press, 2004. - 265p.
9781578517749
Brand name products
BUSINESS NAMES
Popular culture
658.827 / HOL
How brands become icons: The principles of cultural branding / by Douglas B Holt. - Boston: Harvard Business School Press, 2004. - 265p.
9781578517749
Brand name products
BUSINESS NAMES
Popular culture
658.827 / HOL