How brands become icons: The principles of cultural branding / by Douglas B Holt.

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Material type: Text

TextPublication details: Boston: Harvard Business School Press, 2004.Description: 265pISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	Indian Institute of Management Visakhapatnam	658.827 HOL (Browse shelf(Opens below))	Available		000345

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