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Strategic market management /

Aaker, David A

Strategic market management / by David A Aaker. - 6th ed. - New York: John Wiley, 2001. - xiv, 338 p.: ill.

Includes bibliographical reference.

ISBN: 9971513900

Subjects--Topical Terms:
Marketing, Management

Dewey Class. No.: 658.8 / AAK

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