Strategic market management / by David A Aaker.

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Material type: Text

TextPublication details: New York: John Wiley, 2001.Edition: 6th edDescription: xiv, 338 p.: illISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	Indian Institute of Management Visakhapatnam	658.8 AAK (Browse shelf(Opens below))	Available		C00693
Book	Indian Institute of Management Visakhapatnam	658.8 AAK (Browse shelf(Opens below))	Available		C00127

Includes bibliographical reference.

Mahesh RS: JP Nagar, Bangalore; Gift

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