Strategic market management / by David A Aaker.

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Material type: Text

TextPublication details: New York: John Wiley, 2001.Edition: 6th edDescription: xiv, 338 p.: illISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	Indian Institute of Management Visakhapatnam	658.8 AAK (Browse shelf(Opens below))	Available		C00127
Book	Indian Institute of Management Visakhapatnam - Andhra University	658.8 AAK (Browse shelf(Opens below))	Available		C00693

Includes bibliographical reference.

Mahesh RS: JP Nagar, Bangalore; Gift

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