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Consumer behavior /

Schiffman, Leon G

Consumer behavior / by Leon G Schiffman, Leslie Lazar Kanuk and S Ramesh Kumar - 10th ed. - New Delhi: Prentice-Hall, 2010. - 684p.

Includes index.

ISBN: 9788131731567

Subjects--Topical Terms:
Consumer behavior
Marketing research

Dewey Class. No.: 658.8342 / SCH

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