Strategic brand management:
Keller, Kevin Lane
Strategic brand management: Building, measuring, and managing brand equity / by Kevin Lane Keller. - New Jersey: Printice Hall, 1998. - xxv, 635p.
9780131201156
Brand name products, Management
658.827 / KEL
Strategic brand management: Building, measuring, and managing brand equity / by Kevin Lane Keller. - New Jersey: Printice Hall, 1998. - xxv, 635p.
9780131201156
Brand name products, Management
658.827 / KEL