Strategic brand management: Building, measuring, and managing brand equity / by Kevin Lane Keller.

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Material type: Text

TextPublication details: New Jersey: Printice Hall, 1998.Description: xxv, 635pISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	Indian Institute of Management Visakhapatnam	658.827 KEL (Browse shelf(Opens below))	In transit from Indian Institute of Management Visakhapatnam to Indian Institute of Management Visakhapatnam - Andhra University since 08/17/2023		C00659

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