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Strategic brand management: Building, measuring, and managing brand equity / by Kevin Lane Keller.

By: Material type: TextTextPublication details: New Jersey: Printice Hall, 1998.Description: xxv, 635pISBN:
  • 9780131201156
Subject(s): DDC classification:
  • 658.827 KEL
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Item type Current library Call number Status Date due Barcode
Book Book Indian Institute of Management Visakhapatnam 658.827 KEL (Browse shelf(Opens below)) In transit from Indian Institute of Management Visakhapatnam to Indian Institute of Management Visakhapatnam - Andhra University since 08/17/2023 C00659

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