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Research handbook of innovation and creativity for marketing management /

Research handbook of innovation and creativity for marketing management / edited by Eric Shiu Department of Marketing, University of Birmingham, UK. - ix, 250 pages : illustrations ; 24 cm

Includes bibliographical references and index.

ISBN: 9780857937940

LCCN: 2016957240

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .R47 2017

Dewey Class. No.: 658.802 / SHI

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