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Research handbook of innovation and creativity for marketing management / edited by Eric Shiu Department of Marketing, University of Birmingham, UK.

Contributor(s): Material type: TextTextPublisher: Cheltenham, UK : Edward Elgar Publishing, [2017]Copyright date: ©2017Description: ix, 250 pages : illustrations ; 24 cmContent type:
  • text
  • still image
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780857937940
Subject(s): DDC classification:
  • 658.802 23 SHI
LOC classification:
  • HF5415.13 .R47 2017
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Item type Current library Call number Status Date due Barcode
Book Book Indian Institute of Management Visakhapatnam - Andhra University 658.802 SHI (Browse shelf(Opens below)) Available 001505

Includes bibliographical references and index.

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