Bottom of the Pyramid marketing : making, shaping and developing BOP markets /
Bottom of the Pyramid marketing : making, shaping and developing BOP markets /
edited by Ramendra Singh (Indian Institute of Management Calcutta, Kolkata, India).
- First edition.
- xiv, 219 pages : illustrations ; 24 cm.
- Marketing in emerging markets .
Includes bibliographical references and index.
1787145565 9781787145566
2018420354
Low-income consumers.
Marketing.
HC79.C6 / B684 2019
658.8008/942
Includes bibliographical references and index.
1787145565 9781787145566
2018420354
Low-income consumers.
Marketing.
HC79.C6 / B684 2019
658.8008/942