MARC details
000 -LEADER |
fixed length control field |
01302cam a2200361 i 4500 |
001 - CONTROL NUMBER |
control field |
20816413 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20220713105721.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
190122t20192019xxka b 001 0 eng d |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2018420354 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
1787145565 |
Qualifying information |
(Print) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781787145566 |
Qualifying information |
(Print) |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)on1040533178 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
YDX |
Language of cataloging |
eng |
Transcribing agency |
IIMV |
Description conventions |
rda |
Modifying agency |
OCLCQ |
-- |
CDX |
-- |
DLC |
042 ## - AUTHENTICATION CODE |
Authentication code |
lccopycat |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HC79.C6 |
Item number |
B684 2019 |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8008/942 |
Edition number |
23 |
245 00 - TITLE STATEMENT |
Title |
Bottom of the Pyramid marketing : |
Remainder of title |
making, shaping and developing BOP markets / |
Statement of responsibility, etc. |
edited by Ramendra Singh (Indian Institute of Management Calcutta, Kolkata, India). |
250 ## - EDITION STATEMENT |
Edition statement |
First edition. |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
United Kingdom : |
Name of producer, publisher, distributor, manufacturer |
Emerald Publishing, |
Date of production, publication, distribution, manufacture, or copyright notice |
2019. |
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Date of production, publication, distribution, manufacture, or copyright notice |
©2019 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xiv, 219 pages : |
Other physical details |
illustrations ; |
Dimensions |
24 cm. |
336 ## - CONTENT TYPE |
Content type term |
text |
Content type code |
txt |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Media type code |
n |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
volume |
Carrier type code |
nc |
Source |
rdacarrier |
490 0# - SERIES STATEMENT |
Series statement |
Marketing in emerging markets |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Low-income consumers. |
9 (RLIN) |
31871 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing. |
9 (RLIN) |
31872 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Singh, Ramendra, |
Relator term |
editor. |
9 (RLIN) |
31873 |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
a |
7 |
b |
cbc |
c |
copycat |
d |
2 |
e |
ncip |
f |
20 |
g |
y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Dewey Decimal Classification |
Koha item type |
Book |