Consumer behaviour and analytics /
Smith, Andrew, 1967 March 27-
Consumer behaviour and analytics / Andrew Smith. - 1 Edition. - 204p.
Includes bibliographical references and index.
An introduction to consumer analytics -- Purchase insight and the anatomy of transactions -- Web & social media activity -- Extant research and exogenous cognition -- Elemental features of consumer choice : needs, economics, deliberation and impulse -- Perceptual and communicative features of consumer choice -- Individual and social features of consumption -- Knowledge driven marketing & the modular adaptive dynamic schematic -- Index.
9781138592650 (pbk. : alk. paper)
2019015770
Consumer behavior.
Marketing--Data processing.
HF5415.32 / .S5595 2020
658.8342 / SMI
Consumer behaviour and analytics / Andrew Smith. - 1 Edition. - 204p.
Includes bibliographical references and index.
An introduction to consumer analytics -- Purchase insight and the anatomy of transactions -- Web & social media activity -- Extant research and exogenous cognition -- Elemental features of consumer choice : needs, economics, deliberation and impulse -- Perceptual and communicative features of consumer choice -- Individual and social features of consumption -- Knowledge driven marketing & the modular adaptive dynamic schematic -- Index.
9781138592650 (pbk. : alk. paper)
2019015770
Consumer behavior.
Marketing--Data processing.
HF5415.32 / .S5595 2020
658.8342 / SMI