Consumer behaviour and analytics / Andrew Smith.
Material type: TextPublisher: New York : Routledge, 2020Edition: 1 EditionDescription: 204pContent type:- text
- unmediated
- volume
- 9781138592650 (pbk. : alk. paper)
- 658.8342 23 SMI
- HF5415.32 .S5595 2020
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Book | Indian Institute of Management Visakhapatnam | 658.8342 SMI (Browse shelf(Opens below)) | Checked out | 01/06/2025 | 001520 |
Includes bibliographical references and index.
An introduction to consumer analytics -- Purchase insight and the anatomy of transactions -- Web & social media activity -- Extant research and exogenous cognition -- Elemental features of consumer choice : needs, economics, deliberation and impulse -- Perceptual and communicative features of consumer choice -- Individual and social features of consumption -- Knowledge driven marketing & the modular adaptive dynamic schematic -- Index.
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