Consumer.ology : the market research myth, the truth about consumers and the psychology of shopping /
Graves, Philip,
Consumer.ology : the market research myth, the truth about consumers and the psychology of shopping / Consumerology Consumer dot ology Philip Graves. - xv, 224 pages ; 22 cm
"This revised paperback edition first published in 2013 by Nicholas Brealey Publishing, An Imprint of John Murray Press"--T.p. verso.
Includes bibliographical references (pages 205-214) and index.
9781857885767
2022300713
Consumer behavior.
Consumers--Research.
Marketing research.
HF5415.32 / .G73 2013
658.834
Consumer.ology : the market research myth, the truth about consumers and the psychology of shopping / Consumerology Consumer dot ology Philip Graves. - xv, 224 pages ; 22 cm
"This revised paperback edition first published in 2013 by Nicholas Brealey Publishing, An Imprint of John Murray Press"--T.p. verso.
Includes bibliographical references (pages 205-214) and index.
9781857885767
2022300713
Consumer behavior.
Consumers--Research.
Marketing research.
HF5415.32 / .G73 2013
658.834