Consumer.ology : (Record no. 6025)

MARC details
000 -LEADER
fixed length control field 01338cam a2200349 i 4500
001 - CONTROL NUMBER
control field 22981014
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230327152519.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230221s2013 enk b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2022300713
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781857885767
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Description conventions rda
Transcribing agency IIMV
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.32
Item number .G73 2013
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.834
Edition number 23/eng/20230221
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Graves, Philip,
Relator term author.
9 (RLIN) 32894
245 10 - TITLE STATEMENT
Title Consumer.ology :
Remainder of title the market research myth, the truth about consumers and the psychology of shopping /
Statement of responsibility, etc. Philip Graves.
246 3# - VARYING FORM OF TITLE
Title proper/short title Consumerology
246 3# - VARYING FORM OF TITLE
Title proper/short title Consumer dot ology
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture London :
Name of producer, publisher, distributor, manufacturer Nicholas Brealey Publishing,
Date of production, publication, distribution, manufacture, or copyright notice 2013.
300 ## - PHYSICAL DESCRIPTION
Extent xv, 224 pages ;
Dimensions 22 cm
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
500 ## - GENERAL NOTE
General note "This revised paperback edition first published in 2013 by Nicholas Brealey Publishing, An Imprint of John Murray Press"--T.p. verso.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (pages 205-214) and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior.
9 (RLIN) 32895
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumers
General subdivision Research.
9 (RLIN) 32896
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research.
9 (RLIN) 32897
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 2
e ncip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Checked out Date last seen Date last checked out Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Indian Institute of Management Visakhapatnam Indian Institute of Management Visakhapatnam 03/27/2023 2 658.834 001755 06/15/2024 05/18/2024 05/18/2024 499.00 03/27/2023 Book

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