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Principles and practice of social marketing

Donovan, Rob

Principles and practice of social marketing an international edition / Rob Donovan and Nadine Henley - New Delhi : Cambridge University Press, 2010. - xix, 504p.

Includes index

ISBN: 9781107644328 (pbk.) Rs. 695.00

Subjects--Topical Terms:
Social marketing.
Business and Economics
Marketing
Sales and selling

Dewey Class. No.: 658.8 / DON

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