Principles and practice of social marketing (Record no. 615)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00927cam a22002654a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000152858 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IIMBL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180822135954.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 151011s2010 ii b i 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781107644328 (pbk.) |
| Terms of availability | Rs. 695.00 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201512031452 |
| Level of effort used to assign nonsubject heading access points | Vishal |
| Level of effort used to assign subject headings | 201511201706 |
| Level of effort used to assign classification | Vishal |
| -- | 201510111733 |
| -- | rajesha |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | DON |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Donovan, Rob |
| 245 10 - TITLE STATEMENT | |
| Title | Principles and practice of social marketing |
| Remainder of title | an international edition / |
| Statement of responsibility, etc. | Rob Donovan and Nadine Henley |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Cambridge University Press, |
| Date of publication, distribution, etc. | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 504p. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Social marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Business and Economics |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sales and selling |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Henley, Nadine |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| -- | VIRTUAITEM |
| -- | 30000 |
| -- | 30000 |
| -- | 1000 |
| 6 | 000220 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Indian Institute of Management Visakhapatnam | Indian Institute of Management Visakhapatnam | 08/22/2018 | 500.40 | 658.8 DON | 000220 | 08/22/2018 | 695.00 | 08/22/2018 | Reference |