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Why we buy : the science of shopping /

Underhill, Paco.

Why we buy : the science of shopping / Paco Underhill. - Updated and rev. - New York : Simon & Schuster Pbks., c2009. - xii, 306 p. ; 22 cm.

Includes index.

ISBN: 9781416595243 1416595244

LCCN: 2010483248

Subjects--Topical Terms:
Marketing research.
Consumer behavior.
Shopping.

LC Class. No.: HF5415.2 / .U53 2009

Dewey Class. No.: 658.8/34

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